Video Bank for Essentials of Services Marketing 3rd Edition Book

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Video Bank for Essentials of Services Marketing 3rd Edition Book by Jochen Wirtz, Christopher H. Lovelock, Patricia Chew

Dear customers, we would like to present you a new teaching resources such as Video Case Studies for Essentials of Services Marketing 3rd Edition Book by Jochen Wirtz, Christopher H. Lovelock, Patricia Chew. In this video case study bank pack, you will find 15 videos files with explanation and exercises to those video case studies. You may use this Video for Essentials of Services Marketing 3rd Edition Book during classes such as seminars in order to practice student skills and knowledge of solving Service Marketing problems.

In this video pack for the Essentials of Services Marketing 3rd Edition Book by Jochen Wirtz, Christopher H. Lovelock, Patricia Chew you will find videos and exercises for the following chapters of the book:

Chapter 1: Introduction to Services Marketing
Chapter 2: Consumer Behavior in a Services Context
Chapter 3: Positioning Services in Competitive Markets
Chapter 4: Developing Service Products and Brands
Chapter 5: Distributing Services through Physical and Electronic Channels
Chapter 6: Setting Prices and Implementing Revenue Management
Chapter 7: Promoting Services and Educating Customers
Chapter 8: Designing Service Processes
Chapter 9: Balancing Demand and Capacity
Chapter 10: Crafting the Service Environment
Chapter 11: Managing People for Service Advantage
Chapter 12: Managing Relationships and Building Loyalty
Chapter 13: Complaint Handling and Service Recovery
Chapter 14: Improving Service Quality and Productivity
Chapter 15: Building a World-Class Service Organization

Videos for Essentials of Services Marketing 3rd Edition Book by Jochen Wirtz, Christopher H. Lovelock, Patricia Chew

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