Test Bank for Principles of Marketing 17th Edition

Description

Test Bank for Principles of Marketing 17th Edition by Philip T. Kotler, Gary Armstrong

Test bank with full answers! The date of your exam is fast approaching and devising a plan to review all the information in your textbook is a daunting task. Fortunately for you, we understand that your time is limited and we place at your disposal this priceless and invaluable study guide! The (Test Bank for Principles of Marketing 17th Edition by Philip T. Kotler, Gary Armstrong) provides comprehensive coverage of your course materials in a condensed, easy to comprehend collection of exam-style questions, primarily in multiple-choice format. Want to know the best part?

Our product will help you master any topic faster than ever before. The heavy lifting of extracting the most important information from your textbook and compiling it into a downloadable test bank has been done for you. By using this test bank in conjunction with your textbook, you will have all the resources necessary to ensure success in the classroom. Practice makes perfect and this test prep resource will reinforce the concepts and theories presented throughout your course. But that’s not all:

This study aid will also highlight your strengths and weaknesses. This takes the guesswork out of studying and allows you to pinpoint the areas where you need improvement. Spend your time more efficiently by focusing on any weaknesses and you will soon be an expert across the board.

Test Bank Benefits:

• Download instantly after purchase (no waiting for shipping)
• Digital format so you can study anywhere you have a computer, cell phone or tablet
• Quickly review key concepts and reinforce your understanding of the subject matter
• Build test-taking skills and confidence with realistic, exam-like questions
• Fully comprehensive material covers all the chapters in your textbook
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The time to study is now! Better grades and test scores are just a click away. So, what are you waiting for?

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Published by: Pearson

Published Date: 2018

Language: English

 

This set of Test Bank for Principles of Marketing 17^th edition contain tests banks with full answers to them for the following chapters of the book.

Table of Contents 

Part 1: Defining Marketing and the Marketing Process 

1. Marketing: Creating Customer Value and Engagement
2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Part 2: Understanding the Marketplace and Consumer Value

3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Buyer Behavior
6. Business Markets and Business Buyer Behavior

Part 3: Designing a Customer Value—Driven Strategy and Mix 

7. Customer Value—Driven Marketing Strategy: Creating Value for Target Customers
8. Products, Services, and Brands: Building Customer Value
9. Developing New Products and Managing the Product Life Cycle
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies: Additional Considerations
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct, Online, Social Media, and Mobile Marketing

Part 4: Extending Marketing

18. Creating Competitive Advantage
19. The Global Marketplace
20. Sustainable Marketing: Social Responsibility and Ethics

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