Test Bank for Principles of Marketing 17th Edition

Description

Test Bank for Principles of Marketing 17th Edition by Gary Armstrong, Philip Kotler

This Test Bank for Principles of Marketing 17th Edition by Gary Armstrong, Philip Kotler contains tests for all chapters of the book in word format with all answers to them. Test Bank for Principles of Marketing 17th Edition by Gary Armstrong, Philip Kotler will help you to conduct brilliant assessment and you will save your time during checking process because all answers are included. Test Bank for Principles of Marketing 17th Edition by Gary Armstrong, Philip Kotler will help you to assess your student who are doing this course.

In Test Bank for Principles of Marketing 17th Edition by Gary Armstrong, Philip Kotler you will find test banks for the following chapters:

1. Marketing: Creating Customer Value and Engagement
2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Buyer Behavior
6. Business Markets and Business Buyer Behavior
7. Customer-Driven Marketing Strategy: Creating Value for Target Customers
8. Product, Services, and Brands: Building Customer Value
9. Developing New Products and Managing the Product Life Cycle
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies: Additional Considerations
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Communicating Customer Value: Integrated Marketing Communications
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct, Digital, Mobile, and Social Media Marketing
18. Creating Competitive Advantage
19. The Global Marketplace
20. Sustainable Marketing: Social Responsibility and Ethics

This Test Bank for Principles of Marketing 17th Edition by Gary Armstrong, Philip Kotler contains 20 test banks for all 20 chapters of the book.

All tests are in Word format.

Instant download after payment.