Test Bank for Marketing Research: An Applied Orientation, 7th Edition

Description

Test Bank for Marketing Research: An Applied Orientation 7th Edition book by Naresh K. Malhotra

The (Test Bank for Marketing Research: An Applied Orientation 7th Edition book by Naresh K. Malhotra) provides comprehensive coverage of your course materials in a condensed, easy to comprehend collection of exam-style questions, primarily in multiple-choice format as well as true/false statements. Want to know the best part?

Main benefits of our Test Bank:

• Download instantly after purchase (no waiting for shipping)
• Digital format so you can study anywhere you have a computer, cell phone or tablet
• Quickly review key concepts and reinforce your understanding of the subject matter
• Build test-taking skills and confidence with realistic, exam-like questions
• Fully comprehensive material covers all the chapters in your textbook
• Quickly narrow down the areas in which you need improvement

Test Bank for the following chapters of the book:

PART I: INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH  

1. Introduction to Marketing Research
2. Defining the Marketing Research Problem and Developing an Approach

PART II: RESEARCH DESIGN FORMULATION 

3.   Research Design
4.   Exploratory Research Design: Secondary and Syndicated Data
5.   Exploratory Research Design: Qualitative Research
6.   Descriptive Research Design: Survey and Observation
7.   Causal Research Design: Experimentation
8.   Measurement and Scaling: Fundamentals and Comparative Scaling
9.   Measurement and Scaling: Noncomparative Scaling Techniques
10. Questionnaire and Form Design
11. Sampling: Design and Procedures
12. Sampling: Final and Initial Sample Size Determination

PART III: DATA COLLECTION, PREPARATION, ANALYSIS, AND REPORTING 

13. Fieldwork
14. Data Preparation
15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing
16. Analysis of Variance and Covariance
17. Correlation and Regression
18. Discriminant and Logit Analysis
19. Factor Analysis
20. Cluster Analysis
21. Multidimensional Scaling and Conjoint Analysis
22. Structural Equation Modeling and Path Analysis
23. Report Preparation and Presentation

In this file you will find 23 test banks with answers for all 12 chapters of the Marketing Research: An Applied Orientation 7th Edition book.

All test banks are in the word format, so you will be able quickly adjust them if it will be necessary.

Instant download after payment.