Description

Test Bank for Marketing Management 15^th Edition by Kotler and Keller

 Test bank with full answers! The date of your exam is fast approaching and devising a plan to review all the information in your textbook is a daunting task. Fortunately for you, we understand that your time is limited and we place at your disposal this priceless and invaluable study guide! The (Test Bank for Marketing Management 15^th Edition by Kotler and Keller) provides comprehensive coverage of your course materials in a condensed, easy to comprehend collection of exam-style questions, primarily in multiple-choice format as well as true/false statements. Want to know the best part?

Our product will help you master any topic faster than ever before. The heavy lifting of extracting the most important information from your textbook and compiling it into a downloadable test bank has been done for you. By using this test bank in conjunction with your textbook, you will have all the resources necessary to ensure success in the classroom. Practice makes perfect and this test prep resource will reinforce the concepts and theories presented throughout your course. But that’s not all:

This study aid will also highlight your strengths and weaknesses. This takes the guesswork out of studying and allows you to pinpoint the areas where you need improvement. Spend your time more efficiently by focusing on any weaknesses and you will soon be an expert across the board.

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• Download instantly after purchase (no waiting for shipping)
• Digital format so you can study anywhere you have a computer, cell phone or tablet
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• Fully comprehensive material covers all the chapters in your textbook
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Marketing Management is the language of business, and understanding the role marketing plays in business is critical to a student’s success in earning a business degree. Test Bank for Marketing Management 15th Edition by Kotler and Keller puts the focus on the purpose of Marketing Management in business. Moreover, if you are Instructor / Lecturer / Tutor, you may use this test bank in order to assess your students in order to find out how good they learned covered materials.

 

In this file you will find set of test banks for the following chapters of the Marketing Management 15th Edition Book:

Part 1. Understanding Marketing Management 

1. Defining Marketing for the New Realities
2. Developing Marketing Strategies and Plans

Part 2. Capturing Marketing Insights  
3. Collecting Information and Forecasting Demand
4. Conducting Marketing Research

Part 3. Connecting with Customers  
5. Creating Long-term Loyalty Relationships
6. Analyzing Consumer Markets
7. Analyzing Business Markets
8. Tapping into Global Markets

Part 4. Building Strong Brands  
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity
12. Meeting Competition and Driving Growth

Part 5. Shaping the Market Offerings  
13. Setting Product Strategy
14. Designing and Managing Services
15. Introducing New Market Offerings
16. Developing Pricing Strategies and Programs

Part 6. Delivering Value  
17. Designing and Managing Integrated Marketing Channels
18. Managing Retailing, Wholesaling, and Logistics

Part 7. Communicating Value  
19. Designing and Managing Integrated Marketing Communications
20. Managing Digital Communications: Online, Social Media and Mobile Marketing
21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling

Part 8. Managing the Marketing Organization  
23. Conducting Marketing Responsibly for Long-Term Success

Once you will purchase this resource you will immediately receive link in order to download file.

• Series: Marketing Management TEST BANK with Answers
• Publisher: Pearson; 15 edition (January 9, 2015)
• Language: English
• ISBN-10: 0133856461
• ISBN-13: 978-0133856460