Test Bank for Integrated Advertising, Promotion, and Marketing Communications 8th Edition by Kenneth E. Clow, Donald E. Baack.
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted.
Test bank pack for the following chapters of the Integrated Advertising, Promotion, and Marketing Communications 8th Edition book:
Part I: The IMC Foundation
- Integrated Marketing Communications
- Brand Management
- Buyer Behaviors
- The IMC Planning Process
Part II: IMC Advertising Tools
- Advertising Campaign Management
- Advertising Design
- Traditional Media Channels
Part III: Digital and Alternative Marketing
- Digital Marketing
- Social Media
- Alternative Marketing
Part IV: IMC Promotional Tools
- Database and Direct Response Marketing and Personal Selling
- Sales Promotions
- Public Relations and Sponsorship Programs
Part V: IMC Ethics, Regulation, and Evaluation
- Relations and Ethical Concerns
- Evaluating an Integrated Marketing Program
Test bank with all answers contains 15 test banks for all 15 chapters of the book.
Test bank in Word format, which will give you an opportunity to adjust them quite easy if it will be necessary.
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