Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 8th Edition

Description

Test Bank for Integrated Advertising, Promotion, and Marketing Communications 8th Edition by Kenneth E. Clow, Donald E. Baack.

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted.

Test bank pack for the following chapters of the Integrated Advertising, Promotion, and Marketing Communications 8th Edition book:

Part I: The IMC Foundation

1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process

Part II: IMC Advertising Tools

5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels

Part III: Digital and Alternative Marketing

8. Digital Marketing
9. Social Media
10. Alternative Marketing

Part IV: IMC Promotional Tools

11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs

Part V: IMC Ethics, Regulation, and Evaluation

14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program

 

Test bank with all answers contains 15 test banks for all 15 chapters of the book.

Test bank in Word format, which will give you an opportunity to adjust them quite easy if it will be necessary.

Instant download after payment.