Test Bank for Global Marketing 7th Edition

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Test Bank for Global Marketing 7th Edition by Mark C. Green, Warren J. Keegan

This Test Bank for Global Marketing 7th Edition by Mark C. Green, Warren J. Keegan contains tests for all chapters of the book in word format with all answers to them. Test Bank for Global Marketing 7th Edition by Mark C. Green, Warren J. Keegan will help you to conduct brilliant assessment and you will save your time during checking process because all answers are included. Test Bank for Global Marketing 7th Edition will help you to assess your student who are doing this course.

In Test Bank for Global Marketing 7th Edition by Mark C. Green, Warren J. Keegan you will find test banks for the following chapters:

1. Introduction to Global Marketing
2. The Global Economic Environment
3. The Global Trade Environment
4. Social and Cultural Environments
5. The Political, Legal, and Regulatory Environments
6. Global Information Systems and Market Research
7. Segmentation, Targeting, and Positioning
8. Importing, Exporting, and Sourcing
9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
10. Brand and Product Decisions in Global Marketing
11. Pricing Decisions
12. Global Marketing Channels and Physical Distribution
13. Global Marketing Communications Decisions I: Advertising and Public Relations
14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
15. Global Marketing and the Digital Revolution
16. Strategic Elements of Competitive Advantage
17. Leadership, Organization, and Corporate Social Responsibility

This Test Bank for Global Marketing 7th Edition by Mark C. Green, Warren J. Keegan contains 17 test banks for all 17 chapters of the book.

All tests are in Word format.

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