Principles of Marketing 17th Edition
book is one of the must read book for future marketing managers, as well as teachers who teach Marketing related modules in Universities or colleges.
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
- Digital PDF Book: 736 pages
- Publisher: Pearson; 17 edition (January 14, 2017)
- Language: English
- ISBN-10: 013449251X
- ISBN-13: 978-0134492513