Marketing Management (14th Edition)


Series: Marketing Management

Digital PDF File: 812 pages

Publisher: Pearson; 14 edition (February 18, 2011)

Language: English

ISBN-10: 9780132102926

ISBN-13: 978-0132102926

ASIN: 0132102927


Marketing Management (14th Edition) by Philip T. Kotler, Kevin Lane Keller

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information.

Additional information

File Size

35 MB




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