Marketing channels / Distribution

Description

Distribution / Marketing channels

plays an important role in life of any company. Distribution also play an important part in the entire marketing mix of the company.

Companies rarely work alone in engaging customers, creating customer value, and building profitable customer relationships. Instead, most are only a single link in a larger supply chain and marketing channel. As such, a firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels. The first part of this lecture explores the nature of marketing channels and the marketer’s channel design and management decisions. We then examine physical distribution—or logistics—an area that has grown dramatically in importance and sophistication.

Learning objectives:

Explain why companies use marketing channels and discuss the functions these channels perform.

Discuss how channel members interact and how they organize to perform the work of the channel.

Identify the major channel alternatives open to a company.

Explain how companies select, motivate, and evaluate channel members.

Discuss the nature and importance of marketing logistics and integrated supply chain management.

In this File you will find:

Place Decision Lecture Power Point Presentation
Place Decision Seminar Power Point Presentation
1 Video for Seminar
1 Seminar Plan
2 Seminar Activities

Plus reading resource in order to enhance you overall knowledge about the topic.

All teaching materials are used during teaching process of bachelor level students.