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Integrated Advertising, Promotion and Marketing Communications 8th Edition Book

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Integrated Advertising Promotion and Marketing Communications Global Edition 8th edition Edition by by Clow & Baack

Digital PDF Book

Pages – 512

Publisher: Pearson; 8 edition (January 9, 2017)

Publication Date: January 9, 2017

Language: English

ISBN 9781292222691

ASIN: B01N5RQXY2

Instant download after payment.

Description

Integrated Advertising, Promotion and Marketing Communications 8th Edition Book by Kenneth E. Clow, Donald E. Baack

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted.

This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-­life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.

Digital PDF Book

Pages – 512

Publisher: Pearson; 8 edition (January 9, 2017)

Publication Date: January 9, 2017

Language: English

ISBN 9781292222691

ASIN: B01N5RQXY2

Instant download after payment.

Additional information

File Size

48 MB

Language

English

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