Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications

Description

Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications 8th Edition Book

With the help of the Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications you will be able to conduct brilliant lessons, lectures or seminars. Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications provides the full information and instructions on how to conduct classes, which questions to ask, and all answers to those questions. With the help of it you will be 100 percent ready for the classes which you are going to conduct.

By purchasing this Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications 8th Edition Book, you will get Instructor`s Resource Manuals for the following chapters of the book:

1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels
8. Digital Marketing
9. Social Media
10. Alternative Marketing
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs
14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program

All Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications 8th Edition Book are in WORD format.

Instant download after payment.