Description
Global Marketing Management Fifth 5th Edition By Masaaki (Mike) Kotabe, Kristiaan Helsen
KEY BENEFIT: The new edition of the popular Global Marketing Management draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting.
KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.
MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.
Digital PDF File
Publisher: 5th Edition (February 7, 2010)
Language: English
ASIN: B004VG3T1Q
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