Global Marketing (9th Edition) PDF Book by Warren J. Keegan, Mark C. Green
Familiarizes Students with Global Marketing and the Global Business Environment
Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.
Students have consistently praised Global Marketing 9th edition for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.
Publisher: Pearson; 9 edition (10 Mar. 2016)
Number of Pages: 627
Version: PDF Book – Once you will pay for the product you will immediately receive link in order to download book
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