Global Marketing and the Digital Revolution Lecture

Description

Global Marketing and the Digital Revolution Lecture

Global Marketing and the Digital Revolution Lecture is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Global Marketing and the Digital Revolution. Global Marketing and the Digital Revolution teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Global Marketing and the Digital Revolution.

LEARNING OBJECTIVES OF THE LECTURE:

1 List the major innovations and trends that contributed to the digital revolution.

2 Define “convergence” and give an example.

3 Define value network and explain the differences between sustaining technologies and disruptive technologies.

4 Identify current trends in global e-commerce and explain how global companies are expanding their presence on the Web.

5 Explain the key issues facing a company when designing and implementing a Web site.

6 Identify the most important new products and services that have been introduced in the past decade.

By purchasing this teaching resource, you will get:

1 Global Marketing and the Digital Revolution Lecture PowerPoint Presentation

1 Teaching Gide for the Lecture/Seminar

1 Test bank for Global Marketing and the Digital Revolution with 96 different questions.

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