Global Market-Entry Strategies Licensing Investment and Strategic Alliances

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Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing Lecture

Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Global Market-Entry Strategies Licensing Investment and Strategic Alliances in Global Marketing Lecture or Seminar.

LEARNING OBJECTIVES OF THE LECTURE:

1 Explain the advantages and disadvantages of using licensing as a market-entry strategy.

2 Compare and contrast the different forms that a company’s foreign investments can take.

3 Discuss the factors that contribute to the successful launch of a global strategic partnership.

4 Identify some of the challenges associated with partnerships in developing countries.

5 Describe the special forms of cooperative strategies found in Asia.

6 Explain the evolution of cooperative strategies in the twenty-first century.

7 Use the market expansion strategies matrix to explain the strategies used by the world’s biggest global companies.

By purchasing this teaching resource, you will get:

1 Importing Exporting and Sourcing in Global Marketing Lecture PowerPoint Presentation

1 Teaching Gide for the Lecture/Seminar

1 Test bank for Importing Exporting and Sourcing in Global Marketing Lecture with 115 different questions.

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