Essentials of Services Marketing 3rd Edition by Jochen Wirtz, Christopher H. Lovelock
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Essentials of Services Marketing 3d Edition
Author(s): Jochen Wirtz, Christopher H. Lovelock
ISBN: 1292089954; 9781292089959
Digital PDF Book: 705 pages
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